Today, it seems that the world is becoming noisy and chaotic day by day. Not because of any unexpected event or political debacle ( which though keeps happening everyday), but more so due to the consistent, unstoppable noise we are allowing in our life. This noise comes from social media ( Facebook, Twitter, LinkedIn), Television, news channels, YouTube videos, Netflix shows, text messages, Gmail or Outlook emails, Zoom or Facetime calls, WhatsApp group updates, sale offers, discount coupons, free subscriptions, loan requests, new deals and what not…..All this marketing and information tsunami bombards us in a gargantuan way!
I wonder if we are ( or have) forgotten to live a calm, serene life. Our life is slowly becoming as if we are living to absorb all this gigantic information created by us for our own disposal. Hardly can we stay away from our cell phone or laptop nowadays. Psychologist have invented a new word for this – ‘Nomophobia’, which means the fear of being without a mobile device, or beyond mobile phone contact. Did anyone imagine our life would become so much entangled in this web of information and our minds occupied to remain online, 24X7, just that we don’t miss some update or important information? After all mobile technology, or say Iphones were only invented, and brought into market after 2007. and it took few years to get them universalized worldwide. So, roughly, its been just a decade since our life has been caught up by the mobile network.
Even, social media has been there since last 10-15 years only. LinkedIn started in 2003, Facebook in 2004, YouTube in 2005, Twitter in 2006, (all straight in a row, more of a coincidence I believe) all became ubiquitous in the last decade itself. Internet has been for a while, but since the beginning of 3G, 4G and onset of handheld, touch screen based mobile phones, we completely became connected to the Web. Infact we have become so used to Google, that we call Google as Internet. And even worse, when Google went down few weeks before ( just for an hour or more), people tried to google on Google to know why Google went down! Nothing more can show how dependent our lives have become on the internet, social media and phone technology.
But amidst all this never ending pandemonium of data, I find that our day just gets spent in absorbing the information we are thrown at. We get the news from news channels and news apps. And the news channels have programmed their transmission to send breaking news every hour, which never breaks! The social media wall sends millions of tweets and posts every day, which the advanced data analytics breaks down into whats trending, and what hot in the market. The marketing companies are more than vigilant to keep posting us attractive ads, coupons, discounts, offers consistently as everything is done online these days, including shopping from food to clothes, gadgets to beauty products. These apps are equipped with AI such that if I don’t open or use a particular app for one day, it sends me some of the cutest messages like ‘We miss you’, ‘Hey Foodie, are you hungry’, ‘Hey, its been a day since we last saw you!’. C’mon, we don’t shop everyday, or even eat outside everyday. But these apps and their cutie messages, will make us visit their apps and shop even if we don’t need. That’s capitalism 101 here.
Now, as most of us have seen or faced this chaos everyday, it is difficult to stay away from all this. Ofcourse, we have the option to disable the notifications, or even not use the apps at all. I tried to deactivate Facebook several times. I reduced my YouTube channel subscriptions. But then after a few days, I simply couldn’t avoid to take a glance of whats going on the Facebook Wall, or even checkout a favorite YT channel. I couldn’t sever my greed to visit these shopping apps during festival sale, or even on a particular day like Valentine’s day, just for the offers or discounts. Ofcourse the endless emails or WhatsApp group updates is something not in our control, except to mute them. But again, the problem of losing out of some crucial info or even a friend’s picture makes us dwell in for sometime during the day. Infact, during the coffee breaks, or even rest room breaks, all we do is hang on to our phones and scroll through the social media. We pride ourselves in staying busy every minute, but I wonder if this busyness is of any real importance. Because most of the content is just surfed, and skimmed, which hardly makes any impact in our life.
Hence, this filtering of noise in our life is something of a herculean task now. I do not yet have a answer for this. Many psychologists and tech experts advise to minimize the use of social media and phones, and even follow a ‘No-Phone Day’ on weekends, or Sunday. But the real question, is it even possible now? Has our life become too much entangled in this web of networking? Is there any way to filter out this noise from our life? Does uninstalling apps, or deactivating social media accounts, make our life calmer, better and happier? Is it possible to live almost an isolated life without this swathing world of information age?
I do not have definite answers, but I do know these questions and quest for their answers is what matters more than all the fancy offers or breaking news out there. Our health, our mind, our career, our productivity, and even our relations with our family and friends is dependent on this. I hope we find a balance by filtering this noise and reliving a calm yet productive routine.